Topic Abstract

Keeping your team grounded and inspired during changing times:
A Walk the Talk Case Study
A look inside ThinData’s acquisition people plan

Planning and managing communications that reinforce how much you value your staff is an on-going challenge. But, how do you do it when your company undergoes exciting evolutions – such as, embarking on new markets, developing new products or embracing new strategic partners?

In this dynamic case study, Chris Carder, President of ThinData, takes a look behind its recent acquisition by the $2.4 billion printing, media and communications giant Transcontinental Inc. – an acquisition that marketing publication Onedegree.ca hailed as “well-worth celebrating and emulating…”

Chris outlines the considerations behind choosing the right acquisition partner and developing an employee communications strategy that speaks to the heart of ThinData’s values and historic commitment to put its people first. He also shares the successes that result when two energetic companies with cultures known for continuous innovation harness their staffs’ passion and commitment throughout the acquisition process.

Join Chris, one of Market Yourself Smarter’s most highly rated speakers, and discover ways that you can continuously inspire your teams.

Speaker Bio

Chris Carder, President & Co-Founder
ThinData. The Email Authority.

Working with Canada's leading brands to manage their email marketing campaigns, Chris and his partners have built ThinData to a thriving team of over 60 e-marketing professionals. ThinData's email strategies and technology are employed by organizations such as: Aeroplan, Air Canada, BMO, Delta Hotels, Points International, Blockbuster Canada, TSN, Direct Energy and Canada Savings Bonds.

Chris is also Co-Chair of the International White Ribbon Campaign's Board of Directors, having helped that organization grow to more than 50 countries worldwide utilizing his online strategies and technology.

He is also a two-time Canadian New Media Awards winner for Employer and Volunteer of the Year.